The Business Essential for Tourism Readiness™ (BETR) curriculum is intended to form a framework for achieving a balance between the needs of small businesses and their positioning to participate in the tourism industry.
The program aims to provide business training, technical assistance and tourism marketing knowledge to tourism-related small businesses, attractions and local artists.
The BETR program will engage tourism-related business owners and attractions in small business development. Participants receive one-on-one business consulting, coaching, intensive business training and professional support to tap into the tourist economy that flows right past their front doors, and in turn, their efforts will support and sustain the cultural & heritage of their communities as well as enhance their business capacity.
The program addresses the issues of cultural heritage tourism sustainability at the county, city or neighborhood levels while providing tourists an opportunity to experience the rich cultural arts and heritage found in these communities.
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Tourism Readiness Training Sessions
A framework for achieving a balance between the needs of small businesses and their positioning to participate in the tourism industry