The four (4) Tourism Marketing Sessions cover the following:
Session I: Why Should They Come?
This workshop will provide an introduction to Tourism Marketing and help destinations determine their value proposition as well as assess their strengths and weaknesses as a destination. Do they meet the criteria to generate revenue as a destination? What steps must they take to improve their viability, visibility, and longevity as a destination? An assessment of their current marketing tools (including website, marketing collateral, and social media) will be conducted to determine areas for improvement.
Session II: They’re Here, Now What?
This workshop will help destinations assess the tourist experience once on-site. Is there adequate staff/volunteers to manage tourists? Are staff/volunteer roles clearly defined? Are there written customer service policies and procedures to ensure tourists leave the site with a favorable impression that will generate “word-of-mouth” and repeat business?
Session III: How Do I Get Them to Come Back?
This workshop introduces both online and offline marketing tactics such as customer reviews and others that destinations can implement to engage tourists after their 1st visit and to cultivate relationships using technology to obtain repeat business and to attract new visitors.
Session IV: How Do I Get More Local Business?
This workshop discusses how small businesses, attractions and artists can leverage a destination’s local resources provided through Convention & Visitors Bureaus, offline and online marketing tactics to strengthen local presence and to attract local business.
Call us at 866.859.3930, ext.904 or email us at firstname.lastname@example.org to inquire about our consulting services or to request a proposal.
Tourism Marketing Workshop Series
With global international tourist arrivals reaching one billion each year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe for tourism? Marketing is a major part of the problem, but it is also an integral part of the solution.
CHAT Consultants offer comprehensive, integrated and innovative tourism marketing services for tourism businesses and destinations. From strategic marketing planning to branding, CHAT tailor designs marketing strategies that are aligned with strategic positioning, competitive advantages and specific goals of clients.
CHAt's tourism marketing program helps participants to position their businesses and destinations to attract foot traffic and dollars from locals, domestic and international tourists. Upon completion of our programs, they have the opportunity to participate in their local Cultural Heritage Alliance Tours' network. Current CHAT networks include CHAT Miami, CHAT Broward and coming soon CHAT Palm Beach. We look forward to expanding and partnering with other CVBs, Tourism Councils, cities and counties across the State.
We partner with Convention & Visitor Bureaus, local municipalities, county and cultural agencies to provide tourism marketing training for their small businesses, attractions and artists to help them achieve their business growth tourism goals.
Why are so many small businesses & attractions struggling in a climate that is ripe for tourism?
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